Webinar | Innovation 2026: Key consumer expectations around the world

Exclusive insights from our international survey on how to drive successful innovation across global markets. Strategir and its Strat'Alliance network invite you to a webinar. When it comes to brand perception, "Innovative" ranks only 7th, behind reliable, affordable, transparent, and sustainable. Meanwhile, gimmicky innovations are facing growing consumer backlash. It's time to understand what convinces people.

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About this webinar:

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Join us for this webinar, where we’ll reveal exclusive insights from our international survey, conducted across 11 countries.

You’ll discover how to:

  • Global trendsin consumer expectations
  • The 3 innovation clusters Reliability / Sustainability / Valueand how each country shifts to one or the other
  • Actionable Food and Beauty sector insightsfor successful innovations

On the agenda:

  • The key pillars behind consumers’ choices
  • Balancing a global vision with local execution
  • Actionable solutions tailored to cultural contexts