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Complex products : how to convince and convert your customers ?

Some innovative products such as financial services or technological products are both familiar and everyday, but very difficult to understand for a future buyer.

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Certain universes such as services or technologies are both familiar and everyday, but very complex when it comes to the future buyer’s ability to make a clear choice!

A reality for the banking-insurance industry with offers that are difficult to understand for customers, and differentiation points that are difficult to highlight for brands. During this webinar we will show you how we helped one of our clients to :

  • Understand the needs and the discourse of each of its targets.
  • Evaluate and prioritize the strengths of its offer on which to capitalize to stand out
  • weave the path of conviction to develop the right arguments for the right target and at the right time to better convince and transform its sales.