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How can your brand be in the consumer consideration set ? Issues, risks and opportunities

It is no longer brands that inspire consumer habits, but consumers who dictate their vision and new market trends... Hence the imperative need for you to evolve in concert with your targets.

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It is no longer brands that inspire consumer habits, but consumers who dictate their vision and new market trends… Hence the imperative need for you to evolve in concert with your targets.

The customer experience through a useful service proposal and a fluid journey at all stages are now more than just expectations but prerequisites for consumers. Omnichannelity and responsiveness are often the key to a successful experience!

The objectives are therefore multiple and the stakes are high in order to always differentiate and create preference:

  • Emerge: Yes, but by what means?
  • Recruit: A necessity, but how to be efficient?
  • Build loyalty: Yes, but how can you do this when desires are polymorphous and some players have already taken into account these reward expectations?

Whatever your universe, these are probably questions you have already asked yourself.

So have we and we would like to share our views, desires and solutions with you.