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Beauty brands must reconcile eco-design and sensory appeal, glamour and ethics, desirability and meaning, while proving their environmental commitment. Delphine Parois, business development director at Strategir, details the new communication strategies for eco-responsible beauty products.

Today, it is consumers who dictate their vision of brands. In this context, how can we evaluate the preference they have for brands? How can we define brand consideration? That’s the question asked by Eléonore Papeix, an expert at Strategir.

Innovative products such as financial services and tech products are both integrated in our everyday lives, but it is very difficult for a future buyer to understand. What are the reasons for choosing a complex product? Strategir has introduced a new approach for evaluating potential of complex offers: the conviction path. Presentation by Eléonore Papeix, services development director.

The pandemic has had a lasting impact on our way of consumption, shifting it towards greater sustainability. More and more brands have integrated this new criterion of choice in their products. In the food industry, packaging is the key support of marketing communication. This is what Delphine Parois, an expert at Strategir, explains to us in this article.

Today, many consumers claim that they should buy local products or products with origin labels. Are these statements backed by facts? Delphine Parois unveils key elements to help better understand how consumers react to products that claim to be even more sustainable.

Packaging is becoming more and more “talkative”. The information on the packaging is useful for consumers in making an informed choice. Among them, the notion of clean label is explained in this article.

Labels of all kinds are increasingly present on food packaging. Consumers remain receptive to an additional environmental badge. This is what a study by INRAE (National Research Institute for Agriculture, Food and the Environment) commissioned by ADEME (Agency for Ecological Transition) and conducted in partnership with Strategir reveals.