Webinars > Unconscious motivations & associations

Unconscious motivations & associations

The linchpin of every purchase decision

Neuropsychology has shown that our brain not only works consciously, but more often unconsciously, i.e. implicitly. It processes signals and messages – logo colour, bottle shape or images – at lightning speed and filters, within milliseconds, whether they are attractive and relevant or not. And so influences behaviour and (purchase) decisions…