What makes the USA unique?
There are more similarities than differences between western European countries and the USA – but it is the differences that determine success or failure
Do you know:
- There are no nation-wide grocery retailers? Learn more about the fragmented retail landscape
- Two out of three Americans use coupons?
- Half the population live in just 9 states? Get an introduction to key regional differences
- Hispanics make up 17% of the population, but don’t call themselves Hispanic? Understand this large population group better
Get an overview of the differences that impact market research and that can help you be successful in the USA.