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Successful optimisation of point of sale for L’Oreal

For the first time at L’Oréal we leveraged virtual reality to review a category reinvention initiative. We have been working with a lot of people to make this happen. We learnt a lot in the process and had a good time. We are very proud of what we have achieved together

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Benjamin Amsellem, International Consumer & Shopper Insight Director, L’Oréal Consumer Product Division
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