Thai Union use Market Shaker® to predict volume in complex category
The Strategir® Market Shaker® model stands out for me because it has been able to factor in the complexities of our category perfectly through the rigour and emphasis placed on the “at shelf” element of the research. The end result is high level of concept feedback plus a volume forecast built in a robust and realistic way. Very impressive.
For more information click hereGroup Marketing Director, Thai Union (John West, Petit Navire, MareBlu)
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