Category insights at the speed of shopper
The store environment is the place where products, brands and their different marketing activities compete to grab the attention of shoppers. When the shopper selects and buys a product, it’s the moment of truth when you discover if your marketing strategy and investment have paid off.
As a category manager, you want to go beyond a simple overview of the shopper journey, and gain insights into what, how, when and why people shop your category and what to do to sway decision-making at that critical point in time: the purchase.
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