Strategir > News > Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

For the 3rd time, Strategir was awarded the Gold 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2019) for a joint study with Point.P.

The innovative approach allowed Point.P to evaluate deeply and very concretely their new showroom concept, thanks to a complete Virtual Immersion solution to interview customers and professional in workshops. Strategir recreated the 360° environment of the showroom and allowed the participants to navigate from room to room but also to discover the services envisaged via app in apps videos, in order to optimize the showroom before final construction. This solution makes it possible to interview respondents who are immersed in a realism of quality, more concentrated and therefore more able to make a “reliable” feedback on which to support strategic business decisions.

In 2016 Strategir already won the 1st price for a joint project with Samsung redesigning their Samsung Experience Store in Paris. And in 2017 the 1st price for a joint project with Firmenich around product testing. This 3rd price confirms the added value of VR in market Research and Strategir’s ability to upscale VR

Please contact Caroline Bastide for more information

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