Path to Purchase and Shopper Decision Tree : Making sense of shopping behaviour to improve your retail strategy
In the age of big data and digital analytics, many solutions are available to you to measure you retail performances, in store and online. But can you make sense of your shoppers behaviour? Do you know what drives them to behave that way, explicitly or implicitly? What will determine a positive or negative evaluation of your merchandising solutions?
This year, Strategir will be attending the Paris Retail Week with a Solutions Workshop, where we will reveal how we can help you answer all those questions
- Path to Purchase Unlocked: Understand the why behind the where. Discover our insights to optimize the purchase context according to 4 typical pathways.
- Implicit Choice Criteria: Assessing their importance through the Shopper Choice Modelling
- Retail Solutions VR Testing: Strategir Virtual Reality, an award-winning, efficient and agile method, illustrated through our Point P. case study
Join us at Paris Retail Week – Paris Expo Porte de Versailles Pavillon 7.2
September 26, 2019
Solutions Workshop Room 2 – 10.30am (Presentation in French Language)
Presented by: Cécile Vélasco –Retail & Shopper Department Director & Emilie Faget – Client Services Director