Win at the POS with the right packaging
Even if e-commerce for consumer products (FMCG) continues to develop strongly, brick and mortar remains an important battleground for brands to make an impression in the consumer’s customer journey. Packaging continues to be a success factor: It helps orientation at the shelf, it communicates the positioning and it influences the purchase decision.
In a rapidly changing environment, your packaging must face many new challenges, but at the same time fulfil its traditional role.
- How can you ensure that your packaging is seen, attracts interest and communicates – also implicitly – the right message?
- How should it interact with your merchandising strategy?
At the same time e-commerce is revolutionising the way consumers receive, experience and respond to products. Brands must not only design and deliver a great product, but also a great shopping experience both at the POS and on (mobile) screen and ultimately in the buyer’s hands. It is necessary to consider what a product should look like at all touchpoints for the consumer.
Our webinar will give you top tips for successful packaging and how you can score points in the development of your in-store and online packaging.