Product testing needs to stay as close as possible to the real competitive environment. We use the most relevant testing protocol and tools – online, face-to-face, mobile as well as virtual immersion – to connect with consumers and analyse their relationship with your product.
Understanding the emotional intensity of the product experience brings you closer to the consumer truth, especially in categories like fine perfumery. We’ve created a new indicator to measure how a product story resonates with consumers. This composite indicator – the Signature Score – is a simple idea that correlates the results of blind sniff testing to market share after launch and is a powerful way to predict product performance.