In qualitative research, different tools help us get to the consumer truth to guide you in idea generation, up-stream innovation or testing products or services, packaging, retail concept and communication. Every individual is unique so we combine approaches – qualitative and quantitative, exploring implicit (semiotics) and explicit responses – to decode the signs, and better understand consumer lives and beliefs.
Quali-crea helps to obtain a richer content by providing:
- creative responses (looking for solutions, products or concepts improvement)
- interactive creations (actively involving consumers through participative techniques)
- trend reviews (prospective research, weak signals identification, search for innovative concepts)
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