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Reliability of consumer tests with 360 VR immersion

Adding context in consumer tests thanks to VR immersion seems promising. However are these methods reliable?
What about reproducibility, discrimination and impact of VR environments?
The objective was to verify the reproducibility of tests performed with and without virtual immersion. Study the influence of different immersive contexts. Check the impact of a self-administered questioning in the headset. Several quantitative tests were performed on different fragrances.

The results show which context is the most reliable, allow for better discrimination of fragrances and a better understanding of the impact of different environments and self-administered questioning.

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Wednesday, July 31, 2019 – 2.30-2.50pm

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