Tracking consumer or shopper behaviour “anytime and anywhere” is the dream of all researchers, for access to authentic in-the-moment reactions that are often a blind spot of traditional research. Mobile research methods – especially smartphones – offer an incredible tool to unlock in-the-moment consumer truth particularly in places where researchers rarely get access, like at home or duty free shops.
ConnectLife, our mobile app, combines market research and digital expertise to bring new perspectives in evaluating product design or exploring consumer motivations in the act of purchasing, consuming or product handling. Click here to read the article.
The visual data we get from this type of research can complement the macro-view from quantitative studies with ‘in-the-moment’ insights or can be used to reveal unconscious behaviour that consumers have difficulties to express when it’s part of their daily routine.
> Take a look at our webinar ‘Unlock consumer truth with mobile research solutions’